Earlier this year, Crayola tragically announced the retirement of its beloved yellow crayon, Dandelion. Shortly after, it became apparent that the classic 24-pack would never be the same.
Perhaps in an effort to help fans through the grieving process, the company quickly unveiled Dandelion’s replacement ― a nameless blue crayon ― along with an announcement that its official pigment title would be chosen by the public.
The #NameTheBlue campaign was born.
LAST CHANCE to submit your new blue name idea! Name submissions end 6/2 at 11:59 p.m. https://t.co/h6tHHzXAlH pic.twitter.com/kJn7UUBVdC— Crayola (@Crayola) June 1, 2017
The campaign officially closed last week, but not before a frontrunner suggestion emerged, thanks to “Moonlight” playwright and screenplay co-writer Tarell Alvin McCraney.
“Chiron,” he tweeted, with a link to coverage of Crayola’s new blue, referencing the main character of the Oscar-winning film about a young, queer black man coming of age in Miami, Florida.
Barry Jenkins, who also co-wrote and directed the movie, shared the message, and a flood of retweets rolled in. One look at a still from “Moonlight” ― or a quick reminder of the movie’s defining line, “In moonlight black boys look blue” ― made it clear to many that “Chiron” is the perfect choice for Crayola’s deep new pigment.
'Chiron' https://t.co/jcMVHVVl6A— Tarell Octavian (@octarell) June 1, 2017
Yes, @Crayola: @octarell's suggestion, "Chiron" is outstanding. #nametheblue #Moonlight pic.twitter.com/PsAlw4islg— Nikki Clifton (@NikkiClifton) June 2, 2017
The blue crayon has been temporarily dubbed “YInMin,” a mashup of the elements that make up the color ― Yttrium, Indium and Manganese. Researchers in Oregon “accidentally” discovered the specific shade of blue several years ago.
At the moment, “Chiron” seems to be the fan-favorite name for the Crayola addition. It is, in our humble opinion, much, much better than the alternative: Yes, people have suggested covfefe.
Tried to enter the contest to name crayola's new colour and found out what covfefe is. What do I win? pic.twitter.com/7amuaSmNVq— Jordi Bott (@RealJordiFM) May 31, 2017
*I sprint into Crayola HQ*"COV-"*tackled to the ground by security*"COVFE-"*being dragged out of the room*"COVFEFE" https://t.co/Zvpt2wVSp4— Ryan Eason (@eason_ryan_d) May 31, 2017
bad time for this crayola.. #covfefe https://t.co/nTOvob8Rpg— nicki (@nickiii_p) June 4, 2017
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