'Moonlight' Fans Have The Best Name For Crayola's New Blue Crayon

Earlier this year, Crayola tragically announced the retirement of its beloved yellow crayon, Dandelion. Shortly after, it became apparent that the classic 24-pack would never be the same.
Perhaps in an effort to help fans through the grieving process, the company quickly unveiled Dandelion’s replacement ― a nameless blue crayon ― along with an announcement that its official pigment title would be chosen by the public. 
The #NameTheBlue campaign was born.

LAST CHANCE to submit your new blue name idea! Name submissions end 6/2 at 11:59 p.m. https://t.co/h6tHHzXAlH pic.twitter.com/kJn7UUBVdC— Crayola (@Crayola) June 1, 2017

The campaign officially closed last week, but not before a frontrunner suggestion emerged, thanks to “Moonlight” playwright and screenplay co-writer Tarell Alvin McCraney. 
“Chiron,” he tweeted, with a link to coverage of Crayola’s new blue, referencing the main character of the Oscar-winning film about a young, queer black man coming of age in Miami, Florida.
Barry Jenkins, who also co-wrote and directed the movie, shared the message, and a flood of retweets rolled in. One look at a still from “Moonlight” ― or a quick reminder of the movie’s defining line, “In moonlight black boys look blue” ― made it clear to many that “Chiron” is the perfect choice for Crayola’s deep new pigment.

'Chiron' https://t.co/jcMVHVVl6A— Tarell Octavian (@octarell) June 1, 2017

Yes, @Crayola: @octarell's suggestion, "Chiron" is outstanding. #nametheblue #Moonlight pic.twitter.com/PsAlw4islg— Nikki Clifton (@NikkiClifton) June 2, 2017

The blue crayon has been temporarily dubbed “YInMin,” a mashup of the elements that make up the color ― Yttrium, Indium and Manganese. Researchers in Oregon “accidentally” discovered the specific shade of blue several years ago. 
At the moment, “Chiron” seems to be the fan-favorite name for the Crayola addition. It is, in our humble opinion, much, much better than the alternative: Yes, people have suggested covfefe. 

Tried to enter the contest to name crayola's new colour and found out what covfefe is. What do I win? pic.twitter.com/7amuaSmNVq— Jordi Bott (@RealJordiFM) May 31, 2017

*I sprint into Crayola HQ*"COV-"*tackled to the ground by security*"COVFE-"*being dragged out of the room*"COVFEFE" https://t.co/Zvpt2wVSp4— Ryan Eason (@eason_ryan_d) May 31, 2017

bad time for this crayola.. #covfefe https://t.co/nTOvob8Rpg— nicki (@nickiii_p) June 4, 2017

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