'O'Reilly Factor' Loses About 15 Advertisers. Here Are The Ones That Stayed.

//delivery.vidible.tv/jsonp/pid=5668ae6ee4b0b5e26955d6a6/vid=58e42e90955a315103d3e50f/56000e19e4b0e4e194b84b31.js?m.embeded=cms_video_plugin_us.edit.huffpost.netfunction onPlayerReadyVidible(e){‘undefined’!=typeof HPTrack&&HPTrack.Vid.Vidible_track(e)}!function(e,i){if(e.vdb_Player){if(‘object’==typeof commercial_video){var a=”,o=’m.fwsitesection=’+commercial_video.site_and_category;if(a+=o,commercial_video[‘package’]){var c=’&m.fwkeyvalues=sponsorship%3D’+commercial_video[‘package’];a+=c}e.setAttribute(‘vdb_params’,a)}i(e.vdb_Player)}else{var t=arguments.callee;setTimeout(function(){t(e,i)},0)}}(document.getElementById(‘vidible_1’),onPlayerReadyVidible);

By the time Bill O’Reilly’s Tuesday evening broadcast came around, more than 15 advertisers had pulled current and future spots from his prime-time Fox News show.
Mercedes-Benz and Hyundai were the first to go public with their decisions, followed by companies including T. Rowe Price, Allstate, Mitsubishi Motors, Lexus and Bayer.
The exodus followed a bombshell New York Times investigation that said O’Reilly and the network that employs him had paid about $13 million over the years in settlements to address sexual harassment and other behavioral complaints from women who had worked with the Fox News host.
O’Reilly denied the harassment allegations in a statement to The New York Times, saying that his prominent role at the network made him a target. 
Despite the fallout, dozens of national advertisers still ran spots on “The O’Reilly Factor” on Tuesday night. At least two advertisers, Ancestry.com and Coldwell Banker, responded to the backlash on Twitter by saying they were working to remove their advertisements from the show. 

@Hollanjz @SERVPRO @CarfaxReports @coldwellbanker @oreillyfactor We understand your concerns and would like to let your know, we are currently working on pulling our ads from this show.— Ancestry (@ancestry) April 5, 2017

We were disappointed that our ad ran on O'Reilly as it wasn't part of our intentional media programming. We pulled future ads from the show.— Coldwell Banker (@coldwellbanker) April 5, 2017

A list of companies that ran commercials during the East Coast airing of the Tuesday night Fox News show is below. The list does not include local ads that aired during the prime-time program, as those advertisers vary depending on the market.  

Coldwell Banker
Blink Health
Dish Network
Simply Fit Board
Proudly Propane 
Right at Home
Consumer Cellular 
Old Dominion Freight Line
Good RX
Blue Emu
Weather Tech
Perillo Tours
Pacific Life  
Stanley Steemer

In addition to running a commercial, insurance company Pacific Life sponsored a segment on the show in which O’Reilly responded to viewer emails.
Earlier Tuesday, Fox News said in a statement that the network was working with advertisers to address their concerns about “The O’Reilly Factor” and were re-assigning spots to other Fox News programs. — This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
Source: http://www.huffingtonpost.com/feeds/index.xml

Previous Post Next Post

You Might Also Like

No Comments

Leave a Reply